When a seller lists a home
with a Realtor, a lot of brainstorming follows. Who are the potential buyers,
where do they live and work? How can they be reached effectively with
information that will attract them to this particular property?
Professional Realtors use a variety of marketing
techniques tailored to the individual home they are selling. A Realtor will look
at different buyer lists to find potential purchasers and use telephone and
direct mail marketing, colorful flyers, seminars and real estate and community
publications. Contacts will be made to other agents who sell homes in the area
to encourage them to show the home to prospective buyers. Realtors combine
pro-active marketing with realistic pricing to spell results for their sellers.