When a home owner tries to
sell "By Owner", they basically use two techniques to get the word
out--a plastic sign from the local hardware store and classified ads in the
local newspaper. When a seller lists their home with the professional Realtor,
however, a very sophisticated process begins in order to make sales happen.
Realtors have a backlog of prospective buyers for
the homes in their market. Through the Multiple Listing Service, the agent
cooperates with other brokers in the area who will show your home to their
prospective buyers. Professional Realtors also combine direct mail, telephone
calls, and specialized advertising techniques and media, such as the Internet,
to reach the sales market. In this way we create activity on our listings that
help them to sell quickly--and for top dollar.